When they realized women were using their sacks to make clothes for their children, flour mills started using flowered fabric for their sacks. The label was designed to wash out.
1939 Kansas Wheat…
holy fuck that’s the cutest marketing scheme i’ve ever heard of
'buy our flour it's going to make the nicest bread and the sweetest dress!’
yes thank you ok sold
omg this is actually precious
ASDFGHJKL OMFG THAT IS THE CUTEST THING ASDGHJKL xD
I love packaging that has a higher purpose!!! Less waste, more love :)